Sunday, June 10, 2012

HOW TO CHOOSE ART THAT'S JUST RIGHT

Sweet, sweet pain.

You have a wall that needs the final touch of a painting to be hung in that perfect location.
It is a problem to be solved, but it usually isn't a problem that is distressing like a sink that's clogged. It is a problem where the solution can be a key part of the fun of the final solution.
It's sweet pain!

There is a weird sort of joy in the search. Looking for that great art solution is part of the fun.

THAT is key: Getting to the solution. 

You kind of know what you like, but don't know where to find it.
You are going to visit where the #art is.
Even though you don't know exactly what you want, you are on a treasure hunt, and you will know it when you see it.

If you are constantly in the mode of looking and looking and not committing, you probably need a little help.

Here is my suggestion to help move the process along:

Step 1. Do your homework

Think style first. There are distinct painting styles that have been developed in history that you can easily find online that helps you narrow down what appeals to you. Go to your favorite search engine ... Google, Bing, etc. and type "art styles". The search results should include a result that reads "Top References for Art Styles" and a list that you can choose from. These results include: Impressionism, cubism, surrealism, pop art, realism, and more.

Next, click on each of those links and see the range of work that is available in that specific style. The simplest way to do that is to look at the navigation bar at the top of the browser window and click on "images". This will give you many thumbnail pictures of paintings that fit in this style range.

Click on the thumbnail pictures that appeal to you. This will take you to the Website where that picture actually resides. Then click on the picture and don't let go. Just drag the picture over to your desktop or right-click on the picture and select one of the "save" options.

You will assemble a nice collection of images that reveals your taste in art.

Step 2. Connect your taste in art to the environment where your art will go

There is a natural connection between art styles and furnishing styles. If your interiors are high in contrast ... darks and lights ... with sharp lines and simple textures, you will find that there is a good fit with abstract art, cubist art, deco art, and pop art.

If your interiors are subtle floral styles, warm textures, and a variety of shapes, you will find a natural connection with impressionistic art, realistic art, and folk art.

You don't need to study art history in depth to know instinctively what "works" for your taste. The beauty of the problem of which art to buy is that whichever you end up choosing, it will say a lot about you. YOU get to PARTICIPATE in the creative process! It is highly personal, and you are telling your story through your choice in art. The bottom line is to simply follow your heart.

Step 3. Get out there

This is the fun of the chase. Get out there and look for that piece. It is calling to you. This is the "joy in the journey" experience. There are times when I have had the privilege of meeting buyers of my work at the gallery, and each time they relate why they chose my work. Naturally, they had many choices, but there was something about a particular piece that drew them to it. It was magnetic. Hard to explain. 

When you get to this step, you are able to walk into a gallery and get an immediate sense of whether you are on the right track or not. Many galleries specialize in the styles they carry, so you "feel" it if you are getting close. Maybe you are looking for African art with handcrafted lines, dark umbers, creams, warm tones ... you will be able to zoom past the work that isn't related to what you know you are after, and your radar locks in on the pieces that speak to that style. It's exciting! It should be.

Go to many galleries in the area where you live or vist and you will be glad you did. No regrets.

Step 4. Connecting and committing yourself

Window shopping can be your means to an end or it can be your favorite sport. From the perspective of the gallery owner and the artist, it should be the final step in easing your sweet pain. What you should be after is finding a satisfying completion to your process of discovery. That means you truly seek to resolve the issue of which piece will be hung in that wall space that meets your objectives and tells your story. The painting that eases your pain the best already belongs to you. You feel it. You connect to it. The magnetic charge that connects you and the piece is the thing that you are searching for. The price should be secondary. If the price is in your budget, you get it right then. That painting won't sit around for long. Chances are high that if it appeals to you that way, it will appeal to someone else that way, and that person may be right behind you ... actually right behind you ... and they are looking to acquire now, too!

Let's agree that this is part of the excitement, too, shall we? Ownership is key. You know that the art is highly personal and yet, other people will almost always share the love of the same paintings that you do. That is proof that you have good taste in art. But, resources are limited. There is only ONE original painting that looks like this one. That is why it is called an original. Where there is limited supply and high demand, your solution to your sweet, sweet pain is to buy now.

Finally ...

You've acquired that painting and now you are hanging it in just the right place. The gallery or the artist will often hang the work for you.

What's left now is for you to sit back and admire this new expression of yourself. It's like bringing home a newborn child or a new pet for the first time. It really is! 

The pain is over. The joy you get from completing your journey through acquisition is your reward.

Art. It's beautiful for your reasons!

Get informed about how to express what you want, and then GET OUT THERE!



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